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BBA In Marketing Management

BBA in Marketing is a 3-year undergraduate course which is offered by many reputed institutions throughout India. The course aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. It teaches them business management skills and prepares them for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.

The eligibility conditions of this course state that the candidate should pass the senior secondary examination from a recognized board. the candidate should have done 10+2 from a school which is affiliated to a well-recognized board. The student should also have obtained the minimum marks required as mentioned by the universities individually. The range varies from 45%-55%.

Eligibility Criteria

Career Opportunity

BBA in Marketing is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry. This course is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.

This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing, and accounts and bookkeeping.

Anyone who is fascinated by marketing can opt for this course. Students with self-confidence and strong awareness of current affairs are fit for this course. This course is meant for the candidates who are blessed with excellent communication skills, teamwork, ability to motivate and problem-solving. The aspirants who are tactful in client dealing and possess patience and business and expertise are meant for this course.

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